case study

NPSx, backed by BAIN & Company, is the world leader in customer experience training and technology.

In fact, enhancing customer experience has been proven to maximise company value by improving customer acquisition, retention, and growth.

Challenge

NPSx needed hands-on, proactive support to help launch their training offering.

The ultimate goal was to generate new leads through run paid media campaigns. However, the team at NPSx wanted to understand more about their potential audience first.

Response

  • Strategy
  • Research
  • Copywriting
  • Video
  • Concept
  • Website

So we began by conducting market research into the customer experience training landscape. This included live global interviews with trainees who had already signed up.

Using this insight, we created tailored, targeted campaign journeys and
messaging. We then delivered an overarching campaign concept, and brought this to life through creating new advertising assets and landing pages.

We have continued to grow our successful working relationship through creating bespoke video content, website copy, social ads, email banners, accreditation assets and web page designs.

Online

The Purmön team are incredibly helpful, driven and fun to work with. I love their creative, pragmatic ideas and how they implement them in the shortest timelines. They continue to positively surprise me with their pro-activity and outside-in perspective.
Kirstin Simons
Senior Director, NPSx at Bain & Company