Crimtan’s proprietary technology has helped them carve out a unique place for themselves in this vertical – yet their branding was simply not reflective of their immense influence, tenure and stature.
So we were tasked with developing a much more striking and ownable logo and global brand identity.
Our response was to create a look and feel that conveyed a strong sense of energy, confidence and constant movement. Brand guidelines followed, which we are helping to roll out across all countries and assets, from digital to physical, from social to events to both global and internal comms.
